DUXBURY HIGH SCHOOL

I attended Duxbury High School.
(that's my brother to the left)  We were both Varsity Lettermen in 3 different sports.  I participated in Football, Swimming & Diving, and Track & Field.

UNITED STATES AIR FORCE

I served my country HONORABLY in both the UNITED STATES AIR FORCE and the MASSACHUSETTS AIR NATIONAL GUARD.

GOAL SETTING

I entered a "HANDS ON" Contest at the Cape Cod Mall and "WON" a new car!  25 contestants were randomly selected and I focused on my self-discipline and goal-setting ability and kept my hand on the car for 72 hours (3 days)!  

BOOT CAMP

Technical training at Lackland Air Force Base in San Antonio, TX and Crew Chief Training at Sheppard AFB in Wichita Falls, TX,

R.A.F. LAKENHEATH

I was stationed at R.A.F. Lakenheath, UK, and a part of the United States Air Force in Europe (USAFE) for a 2-year tour as well as ATC at Williams Air Force Base in Chandler, AZ.

OTIS AIR NATIONAL GUARD

I went from active duty and then joined the Massachusetts Air National Guard on Cape Cod. At Otis ANGB, I worked with the F-106 Delta Dart and the F-15 Eagle.

SALES REALITY

SALES DIRECTOR
January 2002 - December 2006

Consulting organization specializing in sales
leadership, product knowledge, sales, and marketing strategy, and training programs for consumer product clients.

•    Served as SGH interim VP of Global Sales.

•    Increased annual SGH sales: 12% to 640m

•   Wrote patent for screwless eyewear design.

•   Developed Product Knowledge training.

Clients: Luxottica Retail, Under Armour, Safilo Spa., Iacon, Nike Timing, Pizza Pilot, and DogWater, etc.

LUXOTTICA

REGIONAL SALES MANAGER
Jan 2007 - Dec 2009

Managed brand sales for the Northeast Region including six New England states and New York.  Marketed brands including Chanel, Ray-Ban, D&G, Versace, Polo, Bvlgari, Tiffany, and Persol. Maintained relationships with 21 independent sales consultants.

•    Introduced account rebates for sales offering a credit to reduce return rates. This resulted in the lowest regional company return rates.

•    Developed a GTM Sales Doc that linked to all sales programs by brand category for use by my sales team.

•    Expanded company sales from $11 to 19 million within three years by improving team communications and incentives. Maintained 18% annual sales growth with teamwork and growing sales with existing accounts.

AMI / VUARNET

U.S. SALES DIRECTOR
January 2010 - June 2012

Lead US product development, sales forecasting, budgeting, P&L, product lines, distribution, and branding. Served as a member of Alain Mikli International managing the re-launch of the Vuarnet brand in the US.

•    Introduced a new branding strategy for Vuarnet for the US market. Worked with skilled consumer product advertising agency and public relations firm to create a US marketing strategy.  Reestablished vintage product lines and introduced new designs to appeal to existing and new customers. Increased US sales by 132% within the first year.

•    Established US inside and outside sales force to move the company beyond e-commerce marketing. Hired representatives within key consumer product markets and independent consumer product representatives for secondary markets.

FGXI / ESSILOR

SALES DIRECTOR
July 2012 - October 2014

Marketed and distributed premium product brands including Gargoyles, Anarchy, Angel, and Body Glove brand sunglasses. Directed product development and sales as the Premium Division General Manager. Created brand vision, sales force, and key account development. Managed marketing and product development departments to support brand and distribution initiatives for merchandising teams.
 

Achievements included:  
·   Built new sales and marketing strategy to counter declining sales in both entry and premium-priced retail segments.  Researched current market classes identifying market and distribution opportunities by identifying quality and price issues.  Increased sales by over 200% by launching a new safety-driven sun/impact product line for consumer, industrial and military markets.

·   Developed a complete inside and outside sales process and strategy which resulted in improved sales, increased internal and external communication, and effective marketing to existing and new clients while expanding product knowledge and sales training in order to promote company brands.

PORTSUN GROUP

SALES DIRECTOR
November 2014 - July 2019

We Develop and revitalized sales strategy, products and processes to increase revenues and market share. Managed sales forecasting, salesforce development, and sales execution to market and increase product sales.

Some projects have included:  
·   Consulting on digital CNC Tabletop wire-bending machine.  Focused on sales strategy and distribution globally and the execution of multiple channels of trade leading to a doubling of sales.
·   Revitalized sunglass brand for recently acquired consumer products company. Developed go-to-market marketing and sales strategy focused on e-commerce, social media, and point of purchase promotion. Created uniform brand messaging for retailers and consumers increasing sales by 160% in six months.
·   Developed new product eyewear designs for metal, plastic, and combination frames focused on color, lens, and product packaging.  Launched product as a luxury brand appealing to retailers and exceeding distribution forecast.
·   Targeted company’s sale strategy on floatable products.

BOLLE BRANDS

VICE PRESIDENT, SALES
August 2019 - June 2023

Responsible for the US and LATAM for the portfolio of brands for Bollé Brands, Inc. Brands include, Bollé Sun, Bollé Winter, Bollé Cycling, Bolle Ophthalmic, Serengeti, Serengeti Sport, Serengeti Ophthalmic, Spy+ Sun, Spy+ Winter/Moto, and Spy+ Ophthalmic. Bollé Brands is owned by A&M Capital and the Corporate offices are located in Lyon, France, and the US Headquarters is in Carlsbad, CA.

ROLE & RESPONSIBILITIES

·   Built a strong sales organization while transitioning the SPY+ brand which was purchased in September 2019. Collaborated and created synergies between all brands while keeping a focus on the brand’s own key identities. Developed specific cost savings promotions and clear channel of trade strategies

·   in 2020, there were strengths built in areas of goal development and achievement, efficiency, sales reps management, and tracking, leadership, market knowledge, and product know-how, team player, positivity, and strong belief in the company and executive team

·   Responsible for all company sales processes and margin protection, policies, procedures, and processes for company-wide B2B and B2C selling activities.